Advertising, text & creation, BBDO Munich 1984< To honor one of the most passionate & provocative thinkers on the German advertising scene – Manfred Riemel, founder of Eiler & Riemel/BBDO in Munich, still secret ‘father figure’ for some key names in the business and also most important instructor of myself. Here some examples from Luerzer’s Archive of her first outputs in the early 80s. My ADC-awarded campaign for Florian Langescheidt, as well as Penthouse billboards.

Wording, Creation: Uta Gruenberger