Posthotel Achenkirch, Tyrol
Thirty years ago, this hotel was among the pioneers in the emerging wellness hotel business in Austria. When the family-run 5-star Posthotel Achenkirch in Tyrol was handed to the next generation in 2015, it required appropriate repositioning and rebranding as well as communication.
Uta Gruenberger developed the new colour concept for the owner Karl C. Reiter and delivered creative input for the hotel renovation with sole responsibility for the complete redesign of the salon and entrance hall. Along with this, she developed several in-house magazines. (concept, text). Advertising tools & rebranding package in cooperation with Art Director Sebastian Gratzer, Studio Spitzar, Dornbirn.
CI/Color-Concept, Wording: Uta G.
Art Direction, Production: Studio Spitzar